SUTHERLAND GOES GLOBAL

Rosealee Sutherland (Left) and Deven Sutherland (Right)

Transforming oneself into a successful entrepreneur is not for the faint of heart, one must be brave enough to bring their inner visions to life, possessing the courage, stamina and the creative witts to make something from nothing or to see what no one else sees or understands in the market place then bring it to life. This week we highlight Devene Sutherland one whom we believe embodies all of the above.

Devene Sutherland; owner of "House of Deva Bandeau", Miss Sutherland wears many hats as a teacher, debate coach, dance coordinator, student and mother of two children. She started her business in 2014 designing and making hair accessories, she found success with her staple product, satin hair bonnets which is her best seller.

“The love I have for my hair first sparked my entrepreneurial dream which spawned House of Deva Bandeau. (HDB) consist of an array of custom made hair accessories. The greatest thing about HDB bonnets is that my customers get to customize their own accessories, choosing the style, color, and print they feel represents them best. Customer service is the most important thing to us ensuring that our customers are 100% satisfied in our aim to please".

Making the decision to start her own business along with her mother was not an easy task considering; she is a mother of two pursuing a masters degree. Miss Sutherland speaks of sleepless nights caring for her two young children while sewing, studying and more. The contemplation of giving up crossed her mind many times as she pushes forward hoping for a silver lining at the end of what was

HDB Product

becoming a dark tunnel, but with supportive parents that offered a simple gesture of helping, hands became the extra strength needed to accomplish her goals.

"I’ve had many instances in which I’ve wanted to throw in the towel, but God and family gave everything I needed to stay afloat. Through hard work I gained a customer base which is like family, my customers have supported me since day one they are playing a pivotal role in motivating me I've been blessed by getting new customers every day. The road to success is far from being easy. There are many ups and downs. I can remember just a year ago I announced on social media that HDB will be closing down and received an overwhelming amount of support from people around the world in support of me and my business. I also remember waking up the next morning to see more messages than I could read from people whom I have never met me. I was encouraged and inspired to go on. Believe this was the moment I realized the key to my success was. I created each piece with love and it came back to me when I truly needed it. Today (HDB) is stronger than ever my dreams come true"

Customers

With a new sense of devotion, she began creating new customer-inspired products sparking new social media followers and customers and now receives orders from Trinidad, England, and the United States. With this increase, she realized the power of the brand, she now has plans of expanding her brand creating physical locations by 2020, while shipping to more global destinations around the world.

This young entrepreneur has overcome many obstacles coming out on top creating that much-needed balance between work and family life to achieve her goals and aspirations. Miss Sutherland remembers these powerful word from her father who is also a businessman “The quality of your mind determines the quality of your life” stay focused.