Sunday, 9 February 2014

THE RETURN OF MAGNUM'S KINGS AND QUEENS OF DANCEHALL

Yes Jamaica; the Magnum Kings and Queens of Dancehall is fully charged  for another exciting season. The objective of MKQ is to discover, encourage and showcase talent to aspiring Dancehall artists. It incorporates Dancehalls fashion, lifestyle and the best of Jamaica’s culture. There may be no greater platform with the ability to launch a dancehall artist career in Jamaica, and with MKQ’s popularity growing abroad the diaspora gets a chance to watch the making of a star.


 Participants enter for a chance to win a recording contract, and a cash prize of $ 1,000,000.00  but most of all MKQ is giving Dancehall artist a chance at a career in a 3 billion dollar (US) a year Reggae/Dancehall market where artist such as Shaggy, Sean Paul, and many more have toured the world, and seen diamond selling (more than 10 million copies sold) success. The weekly Fashion Segment returns this season with a people’s choice cyber challenge; known as; “the designer fan competition” giving fans a chance to win $50,000 at the end of the season.

Magnum Kings and Queen Team
With six successful seasons under the belt, and season seven (lucky 7) hitting the airwaves with a bang the Wray and nephew brand Magnum seem to be growing along with the show as viewership seeps over sea creating more demand for Magnum Tonic Wine and other Wray and Nephew products. This season kicked off with the annual talent search for Jamaica’s undiscovered talents; from Sav-la-lamar to Kingston, encountering massive lines of people at every stop ready to give their all for a shot on the hit television show, but first they had to make it through the judges; who had to go through thousands of  contest to find 28 hopefuls to form; teams; castle red and castle blue.

Yanique Barrett
Season seven returned with the host with the most Yanique Barrett also known as the curvaceous diva who seems to be back with a new fire in her eyes. Since Yanique took over the hosting position at MKQ ; she has gained a permanent place in hundreds of thousands of homes across  the country and abroad, the fired up host recently took to her video blog to give fans an intimate behind the scene look at what to prepare for; on MKQ season seven, and fans have responded to her with over 350,000 view across Youtube on her must resent post; with 70% of those view coming from outside of Jamaica, ladies and gents our Yanigue seems to becoming a brand of her own; I think we will be seeing big things from the curvaceous diva in time to come.

Magnum Kings and Queens Judges
The judges are back with world renowned producer Scatta Burrell, one of the most talented lyricist to come out of Dancehall Professor Nuts, and the ultra-diva, Miss. Kitty; the boss lady juggles her time as a Digicel ambassador, host of the hit radio program “Mss kitty Live” on Nationwide 90FM and link up radio;  returning with a slimmed figure to die for, but don’t be confused by the new fizzeek Miss Kitty is not one for the faint at heart some may say she rival; Simon Cowell of American idol with her blunt approach of giving contents the truth with no mercy “step on her stage at your own risk". MKQ also welcomed a new cast member, Dayne “Chike” Morrison who will be holding down Digicel Di Endz ready to recap with artists after their performances.
Last night Castle red; delivered some excellent performances, and Road Show Ja enjoyed every bit of it; while sipping on a couple cold glasses of magnum; our team took to twitter , and facebook; with hashtagged highlights like; Hummy Bling hitting the stage with (#readyfidead), but then he forgot is lyrics, Tassy Diva’s digicel endz moment with Chike giving us a new hashtag (#cripcrip), The Vybz Twinz took the stage as (#teamred) dropping (#dontmakanoise) and Professor Nuts followed up with (#crankitup), but Perdo Don gave it to the crowd with “Mi waah upgrade from grata to blenda”; bringing Miss. kitty to her feet with a (#lalalalala), and  Candy K’ told Magnum (#magnumsimiyah). The night left us wondering who will be back next week so in the words of Pedro Don the resumes are in let’s see who gets the job..

So be sure to tune in to the Magnum Kings and Queens of Dancehall on TvJ every Saturday night at 9:30 pm; follow them on facebook, twitter, and instagram, and don’t forget to hashtag (#MKQ) to post your comments about each show and for live highlights follow Road Show Ja on facebook, twitter, Instagram, and Bedloo. Wray and Nephew has always been a brand of the people, entertainment, and having a responsibly good time so hit the social networks and express yourself.

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