Thursday 6 February 2014

"ALKALINE" THE CHRIS BROWN OF JAMAICA

His fans call him the youngest, and the baddest, ladies Dancehall is about to have a new face by the name of alkaline. It’s time to pay close attention to this one; his marketing, has been surrounded by his free expression and he is not letting up. The last time we at Road Show Ja have seen young women respond to an artist in Jamaica like this; was with the King himself Beenie Man, but Alkaline seems to be growing in his own space and time. The confident with a humble undertone; alkaline caught our attention so Road Show Ja took to the streets to survey what fans had to say, and out of 300 people; one comment the ladies had in common was Alkaline is the Chris brown of Jamaica (without the issues); which lead us to believe there’s a bigger story here.

Recently Alkaline promoted and headlined his own show; and the ladies showed up, to bruck out; we’ll leave you to Youtube to see it for yourself. Sky is the limit for this young artist. There’s no doubt it’s just a matter of time before the world comes knocking, and they will. We decided to do some fact checking to see how big his fan base was, and where better to look than the social networks; where we found he had 27.9 million view to his content across Youtube , 20  million hits to his name on Google, 2 million hits to his various hashtags; with a presence on Facebook, and Twitter; numbers are worth its weight in goal; just in monetization, and content harnessing; where looking at a possible $600,00.00 US dollar without counting sales from download, yes impressive numbers for a young artist in this market.

Alkaline
Earlier this week; the alkaline camp was shaken up by the departure of his manager, but the fire has already been lit, and both will go on to bigger and better things. Some may not agree with most of his lyrics, and apparently trend setting styling’s, but you can’t deny that he has something special, questions has lingered for some time about his tattooed eyes, here’s a spin that you might find interesting; it’s been said your eye are the gateway to your soul, and in some cultures covering the eyes is a form of protection from evil or simply evil minded people; we've even heard mixed views about his tattoos of choice, and I reiterate his choice; yet tattooing has been part of African warrior culture from the beginning of time. We say loosen up people, and dig a little deeper finding another level of consciousness, and allow this young artist to evolve.

Alkaline
We have a gut feeling there is more here than meets the eye; so road show Ja will go out on a line and throw our endorsement behind the young warrior. We understand one thing; numbers don’t lie, and the more exposure he gets the more powerful he become play apart in his evolution,  and be careful not to jump to unfounded Judgments. Road Show will be watching closely; don’t be surprise if Alkaline become the artist to bring Reggae/Dancehall back to the Grammy stage.


Come over baby look inna mi eyes; love is pain, but you hafi try, do what eva mak you happy yeah you bring joy inna mi life” Alkaline

Written by: Debbie Debz












  













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