When developing a montage, buffer or known to some as the commercial for a television show can be nerve racking,
because you are painting a picture of the show that is meant to attract views, recently
we came up with the concept to have a major Reggae/Dancehall artist record a
song that would appear on our montage, something we were excited about, and the
artist was too; in fact the artist was very intrigued by the content that we
had created for the show so far, and believed Road show Ja would change the
game for Jamaican television programming forever; then in came management, which
took a look at the overall extent of the possible viewership (30 million
possible viewer); then they decided to charge us an inflated amount of money (J$600,000);
when they originally offered their service for free, as we provided exposure to the song.
We immediately rejected their offer; with our sincerest apologies
to the artist, but we will not conform to business models of the past in a free
market society; so we pulled our panel together, to have a real conversation of
what we’re doing, we created the show for the people and in development we concentrated
on the ideals of exposing the best of our Jamaica to the world while exposing
the world to our Jamaica; Road Show Show Ja will travel to some of the most
exciting places in the world to find our music, culture and most of all our
people living aboard, while segmenting into major lifestyle events and awards
show like the Grammy’s, the Hip Hop Awards, Nickelodeon’s, Kids Choice awards
and many more. So we decided to get back to our basic concept which really
helped our team to refocus, and make sure we got this right.
Then it hit us we needed to take a closer look at Jamaica, and
Jamaicans, and what better way to sum up who we are; than to take a look at our
countries motto
"Out of many one people" words that resonates with people around
the world, and true essence of our music
(Reggae/Dancehall music). Giving us one of those Debbie Debz “Oprah Ah Ha”
moments; we’ll just give the riddim to the world and see what come back from
it. If we truly believe in the concept of our show; then this is the way to go.
Now let take it a little further we're instating a worldwide challenge
to all musician that sing/Dj in our great genre of Reggae/Dancehall music; to
record a full length song using the word “roadshow” in the chorus the concept
of the song is left to the artist creativity (
no explicit, sexist, or offensive lyric). We will choose two songs
and create a
Bedloo.com challenge were the world will have a chance to vote for the
song that makes our montage; we will then choose 21 songs to create a riddim compilation;
that will follow giving some artists a platform for exposure and possible
sales with RoadshowJa.
To enter send an email to
roadshowja@gmail.com attn: SONG, and we will send
you the riddim. Please attach a bio, links to your social networks, and music
so we can create a roadshow profile of you for our follower to get to know you. If your not an artist reading this piece
please recommend it to someone you may know. Good luck.
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